Over the years, gaming has established itself as a significant genre on social media: individuals don’t just derive enjoyment from playing video games themselves—many also enjoy watching others show off their gaming skills online. It is thus no surprise that notable brands have been connecting with the top gaming influencers to promote their games to a larger audience and build a loyal following. In this article, we have compiled a list of the best gaming influencers in Singapore that all brands should know about.
Note: This list is not in order.
1. Ng Sher Ren (@sherrng)
Boasting an impressive following of 15,600 loyal fans on Twitch and 43,500 followers on Instagram, Ng Sher Ren has established herself as a prominent figure in the Singapore gaming sphere.
For the most part, Sher Ren livestreams gameplay of competitive first-person shooter titles like Valorant and Counter-Strike: Global Offensive. She also posts more personal content centering around casual conversations and her travel and outdoor adventures.
In 2020, she created “Professional Noob,” a Twitch community named after her self-coined nickname. In this group, communities from different streamers can connect and support each other.
2. Thomas ‘Blysk’ Kopankiewicz (@heythomask)
Fans of YouTube personalities might be familiar with Thomas Kopankiewicz, who was previously a part of The Smart Local and Wah!Banana. Currently, he has 36,900 followers on Instagram, 18,500 followers on TikTok, and 16,300 subscribers on YouTube.
Besides his stints on YouTube, Thomas is also known for being an eSports athlete who has competed in and won several tournaments like the SEA Legacy of the Void (LOTV) Beta Anniversary Tournament in 2015. In 2019, he represented Singapore in the SEA Games and clinched the country’s first silver medal in esports.
3. Jaze Phua (@jazephua)
With 453,000 followers on Instagram, 1,600,000 followers on TikTok, and 294,000 subscribers on YouTube, Jaze Phua has taken the influencer world by storm. He is best known for two viral videos circulating the web: the “Naruto-Inspired Mirror Run Challenge” and Avenger’s End Game parody, both of which were posted in 2019.
In addition, he is the CEO of Pandastic Media, a video production house that works on commercials. MVs, VFX, series, and movies.
4. Denise Teo Jia Qi (@deniseteojiaqi)
Denise Teo Jia Qi, better known by her online moniker “supercatkei,” is not just one of the top livestreamers in Singapore but in Asia as well. In fact, she has 82,000 followers on Twitch, 202,000 followers on Instagram, 253,300 followers on TikTok, and 5,210 subscribers on YouTube.
Her streams cover an extensive range of content types: she plays online games like Valorant and Apex Legends, posts lifestyle vlogs, and uploads recordings of her song covers.
5. Leah Shannon (@mizchiefmagik)
If you followed ZULA, you might have heard about Leah Shannon, who also goes by the moniker “mizchiefmagik”. She currently has 31,900 followers on Instagram, 47,300 followers on TikTok, and 12,000 subscribers on YouTube.
As a content creator, Leah produces content for her social media platforms while freelancing as a host for videos, events, and livestreams.
Conclusion
In this day and age, gaming influencers have become a staple in the gaming community. By posting about their experiences and streaming their gameplay, these influencers have established themselves as key opinion leaders; audiences look to them as trustworthy and authentic experts who introduce and evaluate the value of various games. As such, brands working with these individuals can benefit from increased brand awareness and engagement.
Interested in working with the best gaming influencers in Singapore? Consider Kobe, an influencer specialist that helps match brands with relevant influencers who produce authentic and unique content, building brand confidence and trust among the targeted audience.
