E-commerce SEO
What is E-commerce SEO?
E-commerce SEO is the process of optimising an online store to improve its visibility in search engine results pages (SERPs).
This involves enhancing various elements of the e-commerce website, including product pages, category pages, and the overall site structure.
At IT.com.sg, our e-commerce SEO services aim to drive organic traffic, increase product visibility, and boost conversion rates by implementing effective SEO strategies for e-commerce websites.

According to a study by Invesp, 93% of online experiences begin with a search engine, highlighting the importance of SEO for e-commerce.
Data from Ahrefs shows that over 40% of e-commerce traffic comes from organic search.
Optimised product pages can lead to higher conversion rates. For example, BigCommerce reports that businesses leveraging SEO strategies see a 14.6% conversion rate compared to 1.7% from traditional outbound methods .
Facts About
e-commerce SEO

How e-commerce SEO Increases Visibility, Traffic, and Conversions
E-commerce SEO increases visibility, traffic, and conversions by:
Optimising product pages and site structure to rank higher in search engine results pages, increasing visibility to potential customers.
Attracting relevant organic traffic to the website by targeting high-intent keywords and optimising content for search engines.
Optimising product titles, descriptions, images, and reviews to provide valuable information to users and improve the likelihood of conversion.

E-commerce SEO Processes
E-commerce SEO processes typically include:
01
Keyword Research
Identifying relevant keywords with commercial intent that potential customers are searching for.
02
On-Page Optimisation
Optimising product pages, category pages, and other on-site elements for targeted keywords, including titles, meta descriptions, URLs, and headings.
03
Technical SEO
Addressing technical issues such as site speed, crawlability, indexability, and mobile-friendliness to improve search engine visibility and user experience.
04
Content Marketing
Creating valuable and informative content such as blog posts, buying guides, and product comparisons to attract organic traffic and build authority.
05
Link Building
Earning backlinks from authoritative websites through outreach, guest posting, and content promotion to improve domain authority and search engine rankings.
Frequently Asked Questions (FAQs)
E-commerce SEO is important because it helps online stores increase visibility, attract organic traffic, improve search engine rankings, and ultimately drive more sales and revenue.
