International SEO

What is International SEO?

International SEO refers to the process of optimising a website to rank well in search engine results pages (SERPs) across multiple countries and languages.

It involves strategies and tactics aimed at improving the visibility and relevance of a website’s content to international audiences, targeting users in different geographic locations and speaking various languages.

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According to a study by Common Sense Advisory, 75% of online shoppers prefer to buy products in their native language.
Data from Google shows that 50% of search queries are now in languages other than English, indicating the importance of catering to international audiences.
Companies that invest in international SEO see an average of 77% increase in organic traffic within the first year, as reported by Ahrefs.

Facts About
International SEO

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Why Businesses Should Expand Their Websites Globally Using International SEO.

Businesses should expand their websites globally using International SEO for several reasons:

Expanding globally allows businesses to tap into larger markets and reach new audiences beyond their domestic market.

By targeting international audiences, businesses can increase their revenue potential by selling products or services to customers in multiple countries.

Expanding globally can help businesses enhance their brand awareness and reputation on a global scale, increasing visibility and credibility.

Investing in International SEO can give businesses a competitive advantage by allowing them to establish a strong online presence in international markets before competitors do.

Expanding into multiple markets reduces reliance on a single market, diversifying revenue streams and mitigating risks associated with economic downturns or market fluctuations in one region.
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International SEO Processes

International SEO processes typically include:

01

Market Research

Conducting thorough research to identify target markets, languages spoken, and cultural nuances to tailor SEO strategies accordingly.

02

Website Localization

Translating website content into multiple languages and adapting it to suit cultural preferences and local search habits.

03

Hreflang Tag Implementation

Implementing hreflang tags to signal to search engines which language and regional variations of a page are available for different users.

04

Country-Specific Domain or Subdomain

Choosing between a country-code top-level domain (ccTLD), subdomains, or subdirectories to structure international websites for optimal SEO performance.

05

International Keyword Research

Conducting keyword research to identify relevant keywords and search terms used by international audiences in different languages and regions.

06

Content Optimization

Optimizing content for international audiences, including metadata, headings, and image alt attributes, while ensuring cultural sensitivity and relevance.

07

International Link Building

Building backlinks from authoritative websites in target countries or regions to improve domain authority and search engine rankings.

Frequently Asked Questions (FAQs)

International SEO is important because it allows businesses to expand their reach, increase revenue opportunities, improve brand awareness, gain a competitive advantage, and diversify revenue streams by targeting international audiences.
International SEO benefits a business by increasing visibility in global search engines, attracting international traffic, expanding market reach, enhancing brand reputation, and ultimately driving revenue growth from international markets.
International SEO focuses on optimising websites for multiple countries and languages, targeting users in different geographic locations, whereas Local SEO focuses on optimising websites for specific local regions or cities, targeting users within a defined geographical area.
Results from International SEO can vary depending on factors such as market competitiveness, website authority, and the effectiveness of SEO strategies implemented. Generally, businesses can expect to see increased visibility, traffic, brand awareness, and revenue from international markets over time.
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