SEO Audit

What is SEO Audit?

SEO optimization is a journey that has no absolute beginning, middle, or end, and it all begins with the very first step called an SEO audit. If we want to take our website to the upper echelons of the search results page, we need to know where we are now to chart where we want to go next. After all, the SERPs are much like a ladder that one must climb step by step, and heading straight to the top can hardly be done organically.

In technical terms, an SEO audit can be likened to a deep dive into your website’s inner workings and evaluating a wide range of factors that affect its ranking performance. This comprehensive analysis can take many forms and range in focus, depth, and complexity. In doing so, one can uncover issues or areas for improvement that, once addressed, help your site reach the rank where it belongs.

35% of sites have duplicate title tags, while 15% have too many characters

Title tags are among a website’s most crucial SEO elements, and not optimising them correctly can severely affect its rankings.

15% of sites have excessive on-page links
Linking is never easy to get right, but it is generally considered that having too many on-page links can diminish the value of a page and potentially send traffic away.
45% of sites feature images with no Alt tags
Alt tags are critical to image search as they help search engines categorise the images they’re attached to, which are becoming increasingly essential to content marketing.

Facts About SEO Audit

How SEO Audit Will Help
Improve Online Traffic?

One of the key benefits of an SEO audit is promoting a site’s visibility in organic search. The higher its ranking in the SERPs, the more traffic it will receive. In other words, by addressing the issues discovered by the audit and improving our content and website structure, we can better align our site to user intent and stay in line with relevant search engine guidelines.

SEO Audit Processes

There are many processes involved in an SEO audit. For instance,
some of the most common ones involved in a technical SEO audit include:

01

Identifying and fixing crawl ability and indexability problems

02

Evaluating the website’s architecture

03

Ensuring mobile-friendliness of all pages

04

Eliminating content duplication

Frequently Asked Questions (FAQs)

An SEO audit is a comprehensive evaluation of a website's search engine optimization performance and effectiveness. It identifies any weaknesses in the website's current SEO strategy and provides recommendations for improvement. SEO audits are important because they offer insights about the website’s performance in search, identify issues that need to be addressed, and suggest improvements to enhance the website’s organic search traffic. They are essential for businesses that maintain a robust online presence as they identify weaknesses, optimise strengths, and provide a roadmap for future strategies.
An SEO audit usually covers areas like indexing and crawl ability, user experience, site architecture, competitor benchmarking, keyword research, on-page SEO, and backlink profiles. It includes checking for indexing issues, speeding up your site, finding and deleting “Zombie Pages”, and more. It also involves analysing the structure and content of your website, identifying technical problems, and exploring keyword optimisation techniques.
After an SEO audit, the next steps typically include developing a list of insights, prioritising actions based on impact and complexity, determining necessary resources for implementing tasks, devising a practical timeline, and finalising an action plan for realistic implementation. These steps aim to build momentum and ensure that the time and investment in the SEO audit are not wasted.
An SEO audit can significantly benefit business. It can improve a website's search engine rankings, increase website traffic, enhance user experience, and lead to higher conversion rates. It can also help identify technical issues, conduct in-depth content analysis, uncover content gaps, effective keyword targeting, analyse backlink profiles, and assess website architecture. An SEO audit can transform a business and even rescue it from potential financial ruin.
There are several types of SEO audits, including basic SEO audits, intermediate SEO audits, advanced SEO audit, behemoth SEO audits, corporate SEO audits & SEO strategy, white label SEO audits, and partial audits. Each type of audit focuses on different aspects of SEO and is used depending on the specific needs and goals of the business.