Technical SEO

What is Technical SEO?

Technical SEO refers to the process of optimizing a website’s infrastructure, server setup, and backend components to improve its search engine visibility and performance.

Unlike on-page and off-page SEO, which focus on content
and external factors like backlinks, technical SEO involves enhancing aspects that affect how search engine bots crawl, index, and understand a website’s content.

Technical SEO Singapore

Types of Technical SEO / Key Components of SEO

Key components of technical SEO include:

Ensuring fast loading times for web pages to improve user experience and search engine rankings.

Optimizing websites for mobile devices to provide a seamless browsing experience and comply with search engine mobile-first indexing.

Ensuring search engine bots can access and understand website content by fixing issues such as broken links, crawl errors, and XML sitemap optimisation.

Structuring the website's navigation and internal linking to facilitate easy crawling and indexing of pages.

Implementing HTTPS encryption and other security measures to protect user data and gain trust from both users and search engines.

Adding schema markup to provide search engines with additional context about the content on the website, which can lead to rich snippets in search results.

According to a study by Backlinko, pages that load within two seconds have an average bounce rate of 9%, while pages that take five seconds to load have a bounce rate of 38%.
Google has stated that over 50% of website traffic comes from mobile devices.
HubSpot reports that 75% of users never scroll past the first page of search results.

Facts About
Technical SEO

Technical SEO Processes

Technical SEO processes typically include:

01

Website Audit

Identifying technical issues and areas for improvement through tools like Google Search Console, Screaming Frog, or SEMrush.

02

Fixing Crawl Errors

Resolving issues that hinder search engine bots from crawling and indexing website content.

03

Optimising Website Speed

Implementing techniques such as image optimisation, minification of CSS and JavaScript, and leveraging browser caching.

04

Mobile Optimization

Ensuring the website is responsive and provides a consistent experience across various devices.

05

Implementing Structured Data

Adding schema markup to enhance search engine understanding of website content.

Frequently Asked Questions (FAQs)

Technical SEO ensures that search engines can effectively crawl, index, and understand your website, which is crucial for achieving higher search engine rankings and driving organic traffic.

Technical SEO can lead to improved search engine visibility, higher rankings, increased organic traffic, better user experience, and ultimately, more conversions and revenue for a business.

Yes, by addressing technical issues and optimising various aspects of a website, technical SEO can help improve its ranking in search engine results pages (SERPs).

Implementing HTTPS encryption on a website to secure user data and gain a ranking boost from search engines is an example of technical SEO.