Technical SEO
What is Technical SEO?
Technical SEO refers to the process of optimising a website’s infrastructure to ensure that search engines can crawl and index it efficiently. This includes improving site speed, enhancing mobile usability, ensuring secure connections (HTTPS), and fixing any technical issues that may affect search engine performance.
As an SEO Agency in Singapore, we provide comprehensive technical SEO services to help website achieve peak performance and visibility.
Types of Technical SEO / Key Components of SEO
Key components of technical SEO include:
Ensuring fast loading times for web pages to improve user experience and search engine rankings.
Optimising websites for mobile devices to provide a seamless browsing experience and comply with search engine mobile-first indexing.
Ensuring search engine bots can access and understand website content by fixing issues such as broken links, crawl errors, and XML sitemap optimisation.
Structuring the website's navigation and internal linking to facilitate easy crawling and indexing of pages.
Implementing HTTPS encryption and other security measures to protect user data and gain trust from both users and search engines.
Adding schema markup to provide search engines with additional context about the content on the website, which can lead to rich snippets in search results.
Crawl Budget: Search engines allocate a specific number of pages to crawl on our site within a certain timeframe. Efficient technical SEO ensures our most important pages get crawled.
Page Speed: Faster websites provide a better user experience and rank higher in search results. Our technical SEO optimisation can significantly improve page load times.
Mobile-first Indexing: Google primarily uses the mobile version of a site for indexing and ranking. Technical SEO services ensure our site is fully optimised for mobile.
Facts About
Technical SEO
Technical SEO Processes
Technical SEO processes typically include:
01
Technical SEO Analysis
Conducting a thorough audit of our website to identify and fix technical issues.
02
Crawl and Index Audit
Checking how search engines crawl and index our site, and fixing any issues.
03
Site Speed Optimisation
Implementing techniques to reduce loading times, such as compressing images and leveraging browser caching.
04
Mobile Optimisation
Ensuring the website is responsive and provides a consistent experience across various devices.
05
SSL Implementation
Securing our site with HTTPS to protect data and improve rankings.
06
Implementing Structured Data
Adding schema markup to help search engines understand our content.
Frequently Asked Questions (FAQs)
Technical SEO involves optimising our website’s infrastructure to improve crawlability, indexability, and overall search engine performance. It is important because it ensures search engines can easily access and understand our site, leading to better rankings and visibility.
A technical SEO service includes a comprehensive audit of your website, fixing technical issues, improving site speed, enhancing mobile usability, implementing SSL, and adding structured data.
Technical SEO analysis identifies issues that may be hindering our site’s performance in search engines. By addressing these issues, we can improve our site’s crawlability, indexability, and user experience, leading to higher rankings and increased traffic.
Technical SEO focuses on the infrastructure and technical aspects of a website, while on-page SEO deals with optimising content and elements within the pages, such as meta tags, headings, and keywords. Both are essential for a successful SEO strategy.
It is recommended to perform a technical SEO audit at least once a year or whenever we make significant changes to our website. Regular audits help ensure our site remains optimised and in line with the latest SEO best practices.
