11 Tried And Tested Tips To Improve Organic Ranking
- October 3, 2024
- Business Insights

With so many websites competing for attention nowadays, it can become extra difficult to stand out from the crowd. For this reason, more and more businesses turn to search engine optimisation (SEO) to improve their rankings and get noticed by search engines. If you own a website for your business or otherwise, SEO organic ranking should be among your top marketing priorities. Ranking organically in search engines means that online users visit your website because they found it naturally through a search engine. They might have typed in something they were looking for, seen your site in the search results, and clicked on it.
Increasing organic traffic requires the help of SEO. SEO is basically a set of methods and good practices for enhancing the visibility of a website, mostly by achieving higher rankings for relevant keywords or search terms. If you are looking to boost your rankings and drive more traffic to your site, this article is right for you! Listed below are 11 foolproof tips on how to improve organic search ranking.
1. Understand Ranking Algorithm
First and foremost, to increase organic traffic to your website, it is crucial to understand how search engines like Google rank contents. Although Google’s algorithm is a closely guarded secret, there are some factors known to affect site rankings, such as content relevance, page speed, mobile-friendliness, user experience, and the presence of high-quality backlinks. Improving your SEO efforts in all these aspects will naturally result in better organic search results.
Specifically, to enhance organic search results, Google’s ranking algorithm evaluates web pages by assessing how well they match a certain query and rate them according to their relevance. For this reason, one of the very first things you need to improve on is the relevance of your SEO content. You should also prioritise optimising your site for better user experience, as websites with excellent UX tend to perform better in rankings. Furthermore, because search engines introduce changes to their algorithms from time to time, it is essential that you stay updated with algorithm updates, such as Google’s Core Web Vitals.
2. Target the Right Keywords
Keyword research is the foundation of any successful SEO strategy. If you want to achieve SEO success, you need to learn how to target the right keywords that will drive more organic search traffic to your website. You can start doing so by identifying keywords that are relevant to your niche, focusing on both short-tail and long-tail keywords. Short-tail keywords are usually more competitive, while long-tail keywords, which are more specific, often have lower competition and can attract a more targeted audience. The goal of keyword research is to understand which keywords are being used by your target audience to find information through search engines.
To improve organic ranking, it is necessary to target keywords with low to medium competition and high search volume. These are the sweet spot keywords that are easy to rank for and have high traffic potential. Luckily, checking the competition and traffic for each term has become easier for SEO professionals with the use of keyword research tools like Semrush, Ahrefs, and Google’s Keyword Planner. By implementing strategic keyword selection and constantly updating your list of keywords, you can enhance organic ranking and drive more leads and conversions.
3. Create Keyword-Rich Content
Once you have identified your target keywords, it is time to create high-quality, keyword-rich content. In terms of creating content for your website, you should always remember the dual audience you are trying to reach: potential customers and search engine crawlers. Using an adequate number of the right keywords is the key to grabbing the attention of both these targets, as keywords allow search engine crawlers to understand what your content is all about, while simultaneously enabling potential customers to find content that is relevant to their search queries.
Indeed, your SEO content should always provide value to your readers and naturally incorporate the keywords you have chosen. However, do aim for a balance — avoid keyword stuffing, as this can harm your ranking. Focus on crafting informative blog posts, articles, or guides that address your audience’s queries and needs. Well-researched and engaging content not only helps improve your SEO but also builds trust with your audience, encouraging them to return.
4. Be Sure Your Content Meets Search Intent
When it comes to SEO, it is not enough that you are targeting the right keywords; you also need to match your target keywords with the right search intent. This is because today’s search engines prioritise content that aligns with user search intent. Search intent basically refers to the main objective a user has when typing a query into a search engine. There are generally four types of search intent: informational, navigational, transactional, and commercial investigation. Understanding what your audience is looking for when they enter a query is very important.
To ensure your content meets search intent, always assess the top-ranking pages for your target keywords. Look at the structure, format, and length of their content. If users are searching for quick answers, consider creating concise, straightforward, and clear content like FAQs. On the other hand, if they want detailed information, develop comprehensive guides or articles. By aligning keywords with user intent, you can improve organic ranking more easily.
5. Develop a Backlink Strategy
Backlinking is another vital aspect of SEO and digital marketing. Backlinks are essentially links from other websites that point towards your site. They are one of the most important factors influencing your organic search engine ranking. As such, you need to make sure that you develop a solid backlink strategy. First off, an effective backlink strategy involves obtaining high-quality links from reputable sites, as this gives search engines an idea that your content is valuable and credible.
You can start building your backlink campaign by looking for websites in your niche that may be willing to link back to you. Keep in mind that you should always reach out to the sites with a valuable and polite offer. Consider creating shareable infographics, guest posting, or other content that is beneficial to their audience. You may also want to try reaching out to industry influencers. Tools like Ahrefs can help you analyse your competitors’ backlink profiles, giving you insights into potential link-building opportunities.
6. Boost Pages with Internal Links
Internal linking is often overlooked but is a powerful tool for enhancing SEO. An internal link is any link from one page on your site that refers to another page on the same site. By linking to other relevant pages on your website, you can improve user experience and help search engines understand your site’s structure. When creating internal links, be sure to use relevant anchor text and link to high-value pages. This not only guides users through your site but also helps distribute page authority, enhancing the ranking potential of linked pages.
7. Make Your Anchor Text Diverse
An anchor text basically refers to the visible, clickable text of a link. Using a diverse range of anchor text for your internal and external links can improve your SEO, as this allows search engines to know what a specific page is about. On the other hand, if you constantly use the same anchor text, it may come off as spammy to search engines. Therefore, be sure to vary your anchor text to include branded terms, generic phrases, and keyword-rich options. This diversity will make your linking strategy look more natural and enhance your site’s relevance across various search queries.
8. Go After Featured Snippets
Featured snippets refer to those excerpts of text from pages that appear at the top of search results, often answering a question. These snippets are very useful, as they can substantially increase your site’s visibility. To optimise for these snippets, determine common questions in your niche and provide clear and concise answers to them in your content. Structure your content in a way that is easy to read, such as by using bullet points, tables, or numbered lists. These easily readable formats are usually favoured by search engines for snippets. Regularly monitor the SERPs for your target keywords to see if you can earn a featured snippet and adjust your content accordingly.
9. Improve Titles for Popular Pages
Your page title is one of the first things online users see in search results, thereby making it a vital element for click-through rates (CTR). Hence, improving your titles can directly influence your organic ranking. As much as possible, aim for titles that are clear and compelling, and be sure to include your target keywords. You can also use numbers or trigger words to make your titles more attractive. To help you enhance titles for popular pages, you can use tools like SEMrush and Ahrefs, which provide valuable assistance in analysing title performance and suggesting optimisations.
10. Optimise for On-Page SEO
On-page SEO is another fundamental component of an organic search ranking increase, as it allows website visitors to find relevant information quickly from your pages when using search engines. On-page SEO is the process of optimising web pages and their content for the benefit of both users and search engines. It is important to optimise for on-page SEO because it can help your pages rank higher on search engines and drive more organic traffic.
On-page SEO basically covers anything you can do internally on a web page to enhance search rankings. This includes using appropriate title tags, header tags, image alt texts, and meta descriptions. To effectively optimise for on-page SEO, make sure that each page in your website targets specific keywords and incorporates them naturally throughout the content. Additionally, maintain a clear URL structure, which can improve both user experience and SEO.
11. Promote Your Content
Creating excellent content for SEO marketing is only half the battle; you must also promote it to reach your audience. To promote your content effectively, use social media platforms, email newsletters, and online communities to share your content. Engaging with your audience on these platforms can drive organic traffic and encourage shares, further enhancing your SEO. Consider partnerships or collaborations with influencers or brands in your niche as well to reach a wider audience. By actively promoting your content, you can increase its visibility and the likelihood of earning backlinks, which will help improve organic ranking.
Conclusion
In the ever-expanding digital world, it has become imperative for businesses to enhance their online presence with the help of SEO. However, increasing your SEO organic ranking requires time, effort, resources, and patience. That said, it is a valuable investment for any business looking to improve its online presence through high-ranking pages. Fortunately, increasing traffic to your website organically has become relatively easier these days with the aid of some tried-and-tested tips shared by experts.
By implementing these tips, you can surely boost your SEO rankings and drive more targeted traffic to your site organically and without much hassle. However, keep in mind that SEO is a continuing process. As such, you should always stay up-to-date with industry trends and constantly revamp your strategy to achieve optimal results at all times. By regularly monitoring your site’s analytics and adjusting your SEO strategy as needed, you are sure to see continuous growth in your organic traffic.
Ref:
https://www.semrush.com/blog/seo-tips
https://ahrefs.com/blog/how-to-increase-organic-traffic
https://www.rankviz.co.uk/11-ways-to-increase-your-organic-seo-traffic-2023