Image SEO
What is Image SEO?
Image SEO, also known as image optimisation, is the practice of optimising images on a website to improve their visibility and ranking in search engine results pages (SERPs).
This process includes using relevant keywords in image file names, alt tags, and descriptions to help search engines understand the content of the images. At IT.com.sg, we implement image SEO best practices to ensure every pictures contribute to better search engine rankings and user experience.
According to data from Jumpshot, Google Images accounts for over 20% of all Google search queries.
Pages with images receive 94% more views than those without, according to MDG Advertising.
Optimised images can lead to faster page load times, which can improve user experience and reduce bounce rates.
Facts About
Image SEO
How Image SEO Attracts More Users to Websites
Image SEO attracts and brings in more users to websites by:
Optimised images are more likely to appear in search engine image results, increasing the chances of users discovering and clicking through to the website.
High-quality and relevant images can capture users' attention, encourage engagement, and keep them on the website longer.
Appearing in image search results can drive additional organic traffic to the website, leading to more potential leads and conversions.
Image SEO Processes
Image SEO processes typically include:
01
Optimising Image File Names
Using descriptive and relevant filenames that include targeted keywords.
02
Adding Alt Tag SEO Attributes
Providing concise and descriptive alt tags for images to improve accessibility and provide context to search engines.
03
Using Appropriate Image Formats
Choosing the right image format (e.g., JPEG, PNG, GIF) based on the type of image and its intended use.
04
Reducing Image File Size
Compressing images to optimise page load times and improve website performance.
05
Creating Image Sitemaps
Generating and submitting image sitemaps to search engines to help them crawl and index images more efficiently.
Frequently Asked Questions (FAQs)
Image SEO involves optimising images on a website to improve visibility and ranking in search engine results, using techniques like keyword integration and image compression.
Alt tags provide a text alternative to images, helping search engines understand the content and improving accessibility for visually impaired users.
By compressing images to reduce their file size, the overall page load time is improved, which is a positive factor for SEO rankings.
Yes, properly optimised images with relevant keywords and descriptions can rank higher in Google Image Search, driving additional traffic to our website.
Best practices include using relevant keywords in file names and alt tags, compressing images to improve load times, and ensuring images are responsive to different devices.
As an SEO Agency, IT.com.sg ensures to follow image SEO guidelines to make sure all images help improve search engine rankings and user experience.
