9 Best Free SEO Courses For Beginners And Experts

Knowing how to rank your website on Google is more than just a marketing bonus—it’s a necessity. Whether you’re running an SME in Tiong Bahru or starting an e-commerce site from your HDB flat in Sengkang, Search Engine Optimisation (SEO) can drastically improve your online visibility. But quality SEO training often comes at a cost, which not everyone is ready to commit to upfront. That’s where a free course SEO option becomes incredibly valuable.

The good news? You can now learn SEO for free without compromising on the quality of your training. These SEO free course options cover everything from keyword research and on-page optimisation to link building and analytics. They’re suitable for both beginners taking their first step and experts looking to sharpen their strategies. Most of these programmes are globally recognised and can be done at your own pace, right from your laptop in Singapore. Ready to upgrade your digital skills? Below are the 9 best free SEO courses you can enrol in today.

1. Google SEO Fundamentals by Coursera (offered by UC Davis)

Platform: Coursera
Duration: 29 hours
Level: Beginner to Intermediate

Offered in partnership with the University of California, Davis, this course provides a thorough breakdown of the fundamentals of SEO. It’s ideal for Singaporeans looking for a structured SEO course online free that includes academic credibility. You’ll explore how search engines work, conduct keyword research, and optimise content for organic performance.

✔️ Best for: Those wanting a structured, academic-style foundation in SEO.
✔️ Certification: Available (free with audit mode, paid for full certificate).

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2. Ahrefs’ SEO Training Course

Platform: Ahrefs Academy
Duration: 2 hours
Level: Beginner

This bite-sized yet powerful course from Ahrefs teaches core SEO concepts such as on-page SEO, technical SEO, and link-building tactics. Since Ahrefs is one of the top tools used by SEO professionals, this SEO training free course is a great introduction for Singapore business owners.

✔️ Best for: Entrepreneurs and marketers wanting actionable strategies with zero fluff.
✔️ Certification: No, but high practical value.

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3. Semrush Academy’s SEO Courses

Platform: Semrush Academy
Duration: Varies (1–5 hours)
Level: Beginner to Advanced

Semrush offers multiple best free SEO courses tailored to skill level and niche, such as technical SEO, keyword strategy, and even local SEO (great for Singapore SMEs). The lessons are led by industry experts and come with quizzes and downloadable materials.

✔️ Best for: Marketing professionals and agency owners in Singapore.
✔️ Certification: Yes, after passing the final exam.

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4. Moz Beginner’s Guide to SEO

Platform: Moz
Duration: Self-paced reading
Level: Beginner

This evergreen guide remains a staple for anyone looking to learn SEO for free. Rather than video-based learning, it offers an easy-to-follow written format, perfect for commuters in Singapore who prefer reading on the MRT or during lunch breaks.

✔️ Best for: Complete beginners looking for foundational SEO knowledge.
✔️ Certification: No, but perfect for self-learners.

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5. Yoast SEO Academy – Free SEO Training

Platform: Yoast
Duration: Approx. 2 hours
Level: Beginner

Yoast, the company behind the popular SEO WordPress plugin, offers a seo free course that walks you through basic SEO practices, from setting up your site to optimising blog posts. Especially helpful for bloggers and solopreneurs in Singapore.

✔️ Best for: WordPress users and bloggers.
✔️ Certification: Available with the premium plan, but core modules are free.

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6. HubSpot SEO Training Course

Platform: HubSpot Academy
Duration: 1 hour 30 minutes
Level: Beginner

This SEO course online free is short, engaging, and highly practical. You’ll learn how to build a strategy around your customer journey, which is highly relevant to Singapore’s consumer-focused landscape.

✔️ Best for: Startups and marketers seeking lead generation through SEO.
✔️ Certification: Yes.

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7. ClickMinded SEO Mini Course

Platform: ClickMinded
Duration: 1 hour
Level: Beginner to Intermediate

Taught by a former SEO manager at PayPal, this course gets straight to the point with actionable tips and a no-fluff approach. It’s a quick but comprehensive seo training free option ideal for busy professionals in Singapore.

✔️ Best for: Busy marketers who need results fast.
✔️ Certification: No.

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8. LinkedIn Learning – SEO Foundations (Free Trial)

Platform: LinkedIn Learning
Duration: 3 hours 39 minutes
Level: Beginner

While not entirely free forever, LinkedIn Learning offers a one-month free trial during which you can take this robust SEO course. Great for those who want corporate-level training. It’s a worthwhile free course seo path for professionals aiming to boost their LinkedIn presence.

✔️ Best for: Professionals and job-seekers.
✔️ Certification: Yes.

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9. SEO Unlocked by Neil Patel

Platform: NeilPatel.com
Duration: Approx. 7 weeks (Video + Worksheets)
Level: Beginner to Advanced

SEO Unlocked is a completely free SEO course that covers keyword research, content creation, and backlink strategies. Neil Patel is widely respected in the digital space, and his course includes weekly checklists and templates that are especially handy for Singapore’s digital marketing freelancers.

✔️ Best for: Freelancers and digital marketers.
✔️ Certification: No, but includes actionable downloads.

Conclusion

Having SEO skills can open doors, grow businesses, and improve personal branding. These best free SEO courses offer Singaporeans a unique opportunity to learn SEO for free without compromising on quality or credibility. Whether you’re a budding content creator, small business owner, or digital marketing professional, the right seo course online free can make all the difference.

By enrolling in any of these seo training free programmes, you’re investing in your future—without spending a cent. These platforms are trusted globally and are also practical for local application in Singapore’s business environment. With the right strategies, your website can climb the search rankings and attract more traffic organically.

So, don’t wait—pick a free course SEO option that suits your style and schedule. The tools are here. The knowledge is free. And your SEO journey starts today. Let’s make Singapore’s digital scene even smarter—one learner at a time.