9 Most Useful Tools For Google Ads In SG And Their Costs
- October 16, 2024
- Business Insights
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to online users. It operates on a pay-per-click (PPC) model, which means that businesses only pay when users interact with their ads. This platform essentially enables businesses to target specific audiences based on various criteria, such as keywords, location, demographics, and interests. By leveraging Google’s vast network, which includes search results, YouTube, and partner websites, businesses can reach potential customers at the right time, enhance their online visibility, and drive more traffic to their websites.
To further take advantage of the benefits of Google Ads, it is highly recommended for businesses to use some Google Ads tools. Investing in tools for Google Ads is necessary if you want your business to maximise its return on investment (ROI). These tools can help in optimising ad campaigns, managing bids, and analysing performance data to make informed business decisions. To give you more idea about these tools, read on as this article shares some of the best tools for Google Ads in Singapore and their costs, so you can plan your Google Ads investment as early as now.
1. Google’s Keyword Planner
An effective Google Ads campaign would not be complete without the use of the Keyword Planner created by Google itself. Google’s Keyword Planner is the go-to resource for every Google Ads and SEO expert. It is the central hub for all Google data and is usually the starting point for keyword research. In essence, Google’s Keyword Planner is a keyword tool, which is built into Google Ads and will provide you with recommendations for new keywords to use and focus on. Aside from providing new keywords, Google’s Keyword Planner also gives you information about essential metrics, such as search volumes and estimated cost per click. What is even better is that this comprehensive tool is one of the rare free tools available to anyone with a Google Ads account.
2. Ink’s Google Ads Description Generator
Another useful tool for Google Ads that cost nothing is Ink’s free Google Ads description generator. This tool makes use of artificial intelligence (AI) to help businesses write ads that convert. Keep in mind, however, that you cannot depend entirely on a machine to craft your descriptions. You also need to conduct keyword research and refine your ad copy over time based on performance. Nonetheless, Ink’s Google Ads description generator can provide you with initial ideas or even inspiration for other marketing materials. In addition, using this tool is quite easy. To generate a description, simply input your product name and a brief concept of 100 characters or less, click create, and see the suggestions if they match your preference.
3. HubSpot’s Google Ads Copy Generator
Another addition to the short list of free tools for Google Ads in Singapore is HubSpot’s Google Ads copy generator. Coming up with compelling and effective ad copy can be a time-consuming task. For this reason, HubSpot introduced an AI-powered Google Ads copy generator that can simplify the entire process for businesses by crafting ad copies that are on-brand and are made to drive conversions. With the use of this tool, all you need to do is to define crucial information – such as what your ad campaign is all about, what is necessary to know about your campaign, and the like – and AI will already be the one to create an ad copy that is relevant and relatable to your audience. This AI tool can basically replicate your brand voice to ensure consistency across ads, which is beneficial for businesses that handle numerous clients.
4. Semrush
Semrush is a highly comprehensive keyword research tool that not only offers a list of relevant keywords but also indicates their competitiveness and assists with PPC research on competitors. With the launch of several new features, Semrush is now increasingly evolving into an all-in-one platform that enables users to create performance reports for ad campaigns, engage in content marketing, SEO, market research, and even schedule social media posts. Unlike the first three Google Ads tools, however, Semrush offers its features for a price. It provides you with a free 7-day trial on any of its plans, and if you like its services, you can avail of such a plan whose pricing begins at $119.95 per month. This price can even go as high as $499.95 depending on the number of keywords you want to monitor. Despite its price, Semrush remains one of the best tools to use for Google Ads.
5. Ahrefs
Ahrefs is another popular tool used by businesses in carrying out Google Ads and other digital marketing campaigns. Ahrefs is a powerful SEO and keyword research tool that offers a comprehensive analysis of keyword competition. It enables you to monitor your rankings, examine backlinks, and perform competitor research. The pricing of Ahrefs ranges from $99 to $999 per month across four different plans. While there is no free trial, Ahrefs provides some free tools through Ahrefs Webmaster Tools for smaller websites. If you are particularly in need of a tool to help you generate ad copies, Ahrefs fortunately provides a free AI Google Ads copy generator that can assist you in crafting effective and persuasive ad copies for Google Ads campaigns. This tool can ultimately help you generate a compelling ad copy that captures the attention of online users and encourages them to click.
6. Whatagraph
Whatagraph is another powerful tool designed for tracking, analysing, and reporting data from multiple sources. It basically helps you create visually appealing and engaging reports and dashboards automatically. Specifically, when you have Whatagraph connected to your Google Ads data, it allows you to organise datasets to obtain more granular insights by campaign ID, data, device, and more. This enables you to visualise data in different widgets and share the insights generated via live links or automated email attachments. This tool for Google Ads costs at least $199 per month, with a mid-tier option available at $299 per month. If these plans do not meet your requirements, you can also choose a custom pricing plan. Whatagraph also provides a free trial and a 30-day money-back guarantee for those who wish to test the tool first.
7. Reporting Ninja
Reporting Ninja is a PPC tool designed to create automated reports quickly and effortlessly. It enables you to view, analyse, and share data from various platforms, including Google Ads, Bing Ads, Google Analytics, and Facebook Ads. In terms of Google Ads, specifically, Reporting Ninja offers a reporting software wherein you can track your campaign results by including particular KPIs to help you make insightful and informed decisions. Depending on the needs of a client, you can select and customise widgets from Reporting Ninja’s library or create your own by choosing the desired metrics. This helpful tool for Google marketing costs at least $20 per month, with a 15-day free trial for those who want to see how the tool works first.
8. Swydo
Swydo is an all-in-one reporting tool that lets you visualise and analyse data from various sources, such as Google, Bing Ads, LinkedIn Ads, Twitter Ads, and more. It features an automated report generator to help you save significant time in carrying out your marketing campaigns. When it comes to Google Ads, particularly, Swydo has a pre-built Google Ads template that can give you a head start on crafting professional, efficient, and customisable marketing reports and dashboards, which are helpful in making data-driven decisions. This allows you to easily report on KPIs, campaign performance, conversions, and trends and ultimately enhance marketing ROI. The pricing plan of Swydo is based on the number of data sources you wish to use. For 10 data sources, the price begins at $39 per month and jumps up to $99 monthly for 30 data sources.
9. SpyFu
SpyFu is among the best-known tools when it comes to spying the Google Ads campaigns of your competitors. Basically, this tool provides your marketing strategy with numerous benefits, such as increasing your website traffic, monitoring your keyword rankings, and helping you make better connections by building reliable partnerships and generating sales leads. In terms of Google Ads, particularly, the use of SpyFu enables you to download the most profitable keywords your competitors use and see what ads these competitors are running. When it comes to pricing, this tool for Google advertising costs at least $39 per month. However, if you do not wish to pay on a monthly basis, SpyFu also offers an annual plan whose price starts at $369 per year.
Conclusion
The importance of using tools for Google Ads in Singapore cannot be exaggerated. Utilising these kinds of tools is essential for businesses aiming to optimise their advertising efforts and achieve the best possible outcomes. These tools basically provide valuable insights and automation capabilities that help businesses manage and refine their ad campaigns more efficiently. Indeed, by leveraging features, such as keyword research and performance analytics, you can already make data-driven decisions that enhance the effectiveness of your Google Ads. This does not only allow you to maximise ROI but also helps you ensure that your marketing budgets are used wisely. Additionally, these tools can help you identify trends and opportunities that ultimately enable your business to stay competitive in a dynamic market.
Ref:
https://www.mayple.com/blog/google-ads-tools
https://www.wordstream.com/blog/ws/2022/01/10/free-google-ads-tools
https://www.theppcmachine.co.uk/google-ads-tools/