Local SEO

What is Local SEO?

When looking for a certain product or business, we’d usually do a quick online search about it coupled with our current location or just add a “near me” at the end. It’s no secret that everyone who’s internet-savvy does the same thing. Local businesses servicing a geographical area or a physical location cannot go without a local SEO strategy. Otherwise, they’ll miss out on the main channel through which modern customers and their target audience discover local businesses.

Local SEO is simply optimising a website for local search results. For Google, this would mainly entail getting our business listing to a higher rank on the Map Pack and showing up more in relevant search queries by following Google’s guidelines for Local SEO. Knowing the requirements and abiding by the rules is vital to maximising a business’s visibility in the Map Pack and avoiding the risk of getting suspended.

In 2022, 98% of online users used Google to check out and learn more about local businesses.
42% of millennial users who do a local search on a business end up visiting them in most cases.
When performing a Google search, users go with autocomplete suggestions 23% of the time, meaning those who do local searches are likelier to click on them.

Facts About Local SEO

How Local SEO Can Improve Business Visibility Locally

Local SEO helps businesses appear in local search results on search engines like Google. When a user searches for a specific service or product near them, businesses optimised for local SEO will appear in the top results. This increased online visibility can lead to more website traffic and potential customers.

Local SEO allows businesses to target potential customers in their specific geographic area. This means that the traffic generated from local SEO is highly targeted and likely to lead to sales. For example, if a user in Singapore searches for “dance studios near me,” a dance studio in Singapore that has implemented local SEO strategies will appear in the search results.

When a business appears in local search results, it can increase the trust and credibility of the business in the eyes of potential customers. This is especially true if the business has positive reviews and ratings.

Many businesses are not utilising local SEO, so those that do have a competitive advantage. By appearing in local search results, businesses can stand out among their competitors.

Local SEO can be quite cost-effective compared to other forms of advertising. Once a business ranks well in local search results, it can continue to benefit from increased visibility without ongoing costs.

Local SEO Processes

Local SEO involves many different processes, but a solid strategy will generally include:

01

Optimising content, title, and meta descriptions with location-based keywords

02

Configuring local business listings

03

Ensuring proper site indexing and listing in local directories by making it responsive and mobile-friendly

Frequently Asked Questions (FAQs)

Local SEO is crucial because it helps your business become visible to local customers who are actively seeking your products or services. It's a way to market your business online, promoting your products and services to local customers at the exact time they're looking for them.

Local SEO can benefit a business in several ways. It can increase visibility in the local market, drive more traffic to the website or physical location, and ultimately lead to more sales and revenue. It can also help to stand out from your competitors by appearing in local search results.

SEO is a complex field that requires years of expertise and experience to navigate effectively. IT.com.sg has both and can implement effective SEO strategies for your industry and stay up-to-date with the latest trends on your behalf so you can focus on what matters most—growing your business.

While SEO focuses on improving your website's visibility on a national or global scale, Local SEO aims to capture traffic from searchers in a specific geographic area. Local SEO involves optimising your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

By improving your visibility in local search results, Local SEO can drive more targeted traffic to your website or physical location. These are customers who are actively searching for your products or services, which means they're more likely to make a purchase. This increased conversion rate can lead to a higher return on investment for your SEO efforts.

Creating Local SEO content involves producing content that is relevant to your local audience. This could include blog posts about local events or news, guides about your products or services, or even customer testimonials. It's also important to optimise this content with local keywords and to include your business's name, address, and phone number (NAP) to improve your local search rankings.